Feeling humble

I met a guy at Open Coffee meetup yesterday. He said he loved my brand and then proceeded to tell me that a large part of what I was doing (or better not doing) was pants. He sweetened it a bit by telling me that as a start up high energy, get things going type, I was probably psychologically unsuited to doing all the regular day to day stuff of optimising the website and the business a little bit more each day. Therefore I need a lower key, more stable, more thorough person to join me in the company to do all that stuff.

Since I don't have one of these, I am going to have to do it myself. Anyway the good news is that it has kick started me into getting the website refocused, re-engineered and better managed.

Unfortunately we are short on cash to spend on anything and are not yet generating any surplus. So we are in the doldrums while our business grows bit by bit. Alternatively I need to go and raise some finance. Although it is a low ticket, low margin operation, our costs are very low and we are very scalable. All we need is a little uptick in sales = more cash for marketing = more sales = buy more interesting products in larger volumes = higher margins = lower prices = more sales = more cash = launch guerilla marketing operations secretly refurbishing London's children's parks = good PR and fun = more cash = launch in USA, Australia, NZ, Canada, Scandinavia, and then on to the Wicked Uncle range of male cosmetics, underwear, mobile phones, an airline, an island resort etc